Initial issues & opportunity
Initial limited search discovery and need for local visibility.
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SEO PROJECT CASE STUDY / HISTORICAL RECORD
Express Ride Madrid
Local SEO & AI Search
Visit project website ↗01 / Project overview
Challenge, execution and outcome
Evidence-led breakdown of what was identified, what the project records describe, and what can safely be concluded.
Implementation / audit scope
Configured SEO plugin and local search settings; optimized Madrid-focused service context; created/optimized Google Business Profile; submitted URLs to Search Console; improved AEO/GEO-ready content.
Results & documented findings
A supplied capture shows an AI Overview result for the branded search. GBP screenshot showed 5.0 stars from 16 reviews; desktop PageSpeed 96, mobile 65 with LCP 9.0 s. First client within two days was reported, not independently verified.
What the evidence does not establish
No dated GSC pre/post metrics or attributable lead records; mobile performance needed further work.
02 / Actual source evidence
Project report screenshots
Images below are extracted from original supplied source documents, not recreated illustrations. Screenshots reflect historical snapshots and should not be interpreted as live results.
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