Objective
To create an engaging and interactive experience for customers at a new L’oreal pop-up shop, driving sales and enhancing brand connection.
Method
- Developed the L’oreal Spin and Win game, where customers interacted with a touch screen to spin a virtual wheel.
- Customers had the chance to win various prizes, ranging from small samples to full-sized products, which added an element of excitement and competition.
- Provided ushers to assist customers with the game, ensuring a smooth and enjoyable experience while answering any questions.
The Client
L’oreal, a leading cosmetics brand known for its commitment to innovation and customer engagement.
The Brief
The goal was to generate excitement around the new pop-up shop, encourage customer interaction with the brand, and ultimately increase sales through a fun and memorable experience.
The Solution
The Spin and Win game successfully combined technology and engagement, leading to a significant boost in sales and customer loyalty. L’oreal not only provided an entertaining experience but also gathered valuable data on customer preferences and behavior through the touch screen interface.