Initial issues & opportunity
Missing robots.txt and very low initial Lighthouse scores.
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SEO PROJECT CASE STUDY / HISTORICAL RECORD
STF Northshore
Technical SEO & Speed
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Challenge, execution and outcome
Evidence-led breakdown of what was identified, what the project records describe, and what can safely be concluded.
Implementation / audit scope
Robots.txt implemented; speed optimization performed; sitemap reviewed (already submitted previously); mobile usability status inspected.
Results & documented findings
Mobile Lighthouse 5 → 70 (+65 points), desktop 41 → 96 (+55 points).
Mobile Lighthouse5 → 70
Desktop Lighthouse41 → 96
What the evidence does not establish
No evidence that Google ranking or organic leads increased.
Original technical & on-page SEO source reports
Read the source PDFs and inspect original report visuals for this project. The recorded audit and implementation evidence should be interpreted independently.
STF Northshore
Technical SEO Report · Original Google Drive source
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SEO Audit · Original Google Drive source
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On-Page SEO Report · Original Google Drive source
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