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SEO strategy · Sydney and Australia-wide clinicsFit Test Australia.
Fit Test Australia.
Search growth in context.
A specialist respirator fit-testing provider. Its website needed clearer service and location coverage within a narrow, competitive search market.
Discuss your project ↗Recorded project measurements+283%Estimated organic traffic growth 1,107 → 4,235Estimated monthly organic visits 109 → 198Keywords in Google’s top 10 40 → 98Keywords in Google’s top three
The historical results.
Measurement period: March 2024–July 2025. Traffic and keyword figures are historical Semrush estimates; any Search Console figure is labelled separately. These measurements do not establish sales or current performance.
01 / The starting pointThe business.
The business.
The search opportunity.
The starting estimate was around 1,100 monthly organic visits. A limited search niche made relevant service coverage and competitor research important.
- Business
- Workplace respirator fit testing
- Market
- Sydney and Australia-wide clinics
- Platform
- Wix
- Period
- March 2024–July 2025
02 / Project approachA focused plan.
01 02 03 04
A focused plan.
Work across the essentials.
Competitor research
Identify valuable search opportunities and content gaps.
Service architecture
Restructure the website and add relevant service and location pages.
Content and performance
Maintain useful articles, ongoing SEO and site-speed improvements.
Connected search channels
Coordinate Google Ads and Google Business Profile activity.
03 / Before and after
Estimated monthly organic visits.
Baseline1,107
Final recorded value4,235
Two recorded endpoints from March 2024–July 2025. Intermediate monthly values are not reconstructed.
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