← All case studies
Local SEO · Wanneroo, Perth

Gentle Dental Centre.
Search growth in context.

A dental practice serving Perth’s northern suburbs. The project combined a website refresh with treatment-led content and local search improvements.

Discuss your project ↗
gentledentalcentre.com.au
Gentle Dental Centre — actual website screenshot
Recorded project measurements

The historical results.

+520%Estimated organic traffic growth
386 → 2,395Estimated monthly organic visits
21 → 285Keywords in Google’s top 10
178AI Overview keyword appearances, March 2026

Measurement period: September 2024–March 2026. Traffic and keyword figures are historical Semrush estimates; any Search Console figure is labelled separately. These measurements do not establish sales or current performance.

01 / The starting point

The business.
The search opportunity.

The starting record showed fewer than 400 estimated monthly organic visits and 21 first-page keywords in a competitive local market.

Business
Dental practice
Market
Wanneroo, Perth
Platform
WordPress
Period
September 2024–March 2026
02 / Project approach

A focused plan.
Work across the essentials.

01

Treatment-led website

Reorganize the WordPress website around the practice’s treatment offering.

02

Search priorities

Plan keyword targets around relevant treatments and nearby locations.

03

Location content

Build useful suburb pages to support local discovery.

04

Ongoing visibility

Maintain supporting articles and Google Business Profile information.

03 / Before and after

Estimated monthly organic visits.

Baseline386
Final recorded value2,395

Two recorded endpoints from September 2024–March 2026. Intermediate monthly values are not reconstructed.

Your next step

Let’s review your website.

Share your website and priorities. We’ll discuss scope, deliverables and realistic expectations around your business.

Discuss your project ↗
Your next chapter

Good ideas deserve
a great digital partner.

Let’s build something