+506%Estimated organic traffic growth317 → 1,920Estimated monthly organic visits58 → 248Keywords in Google’s top 107 monthsRecorded project period
Measurement period: October 2023–May 2024. Traffic and keyword figures are historical Semrush estimates; any Search Console figure is labelled separately. These measurements do not establish sales or current performance.
01 / The starting point
The business. The search opportunity.
The initial record showed about 317 estimated monthly organic visits and 58 first-page keywords within a crowded beauty category.
Business
DIY lash extensions
Market
Australia-wide
Platform
Shopify
Period
October 2023–May 2024
02 / Project approach
A focused plan. Work across the essentials.
01
Keyword opportunities
Review competing stores and prioritize relevant customer searches.
02
Store content
Improve product and collection pages around purchase intent.
03
Technical SEO
Refine site organization and internal linking.
04
Buying guidance
Develop content that answers questions about DIY lashes.
03 / Before and after
Estimated monthly organic visits.
Baseline317
Final recorded value1,920
Two recorded endpoints from October 2023–May 2024. Intermediate monthly values are not reconstructed.
Historical Semrush estimate for the recorded period.
